HVIII Brand Started in October of 2014.
Now going into our 7th year of business.  Things kind of feel like starting over again.  We have adding some very talented creators to our team and we felt some evolution of the brand needed to occur with it.

Changing a few of our branding elements has been a fun challenge to figure out what represents our aesthetic now.  The new simplified pistols logo has been one of my favorite changes we have made.

I have also evolved as an athlete and a human.  I wanted more gear that could be worn outside of the gym.  HVIII is a mentality and philosophy that should creep in all the different edges of your existence.  We want to be better in every way.  The gym and training has taught us valuable tools of perseverance, focus, and consistency are what create the progress we demand.

HVIII is more than the gym to me.  It is the accountability that comes from taking the wheel in your life and never letting life make you the victim.  The good and the bad is part of the journey.  We embrace challenging days as they are a chance to sharpen our skills and resolve.  Everyday we are becoming more and more unstoppable.  Becoming more.  Becoming better.  

As a reminder that if you're reading this, you're NOT DEAD YET!  Still breathing, still fighting, and still hungry for happiness, fulfillment, and progress.  
These new designs are simplified and more for fitting in when out of training gear.


Thank you all for supporting this journey and the brand.  We will continue to get better at what we do. Thanks for growing with us and always sharing your stories with us about how the brand and message resonated with you.

As a reminder, for the month of January, we’re giving away 3 sets of Matt Vincent's favorite items:

Sony WH-1000XM4 Headphones ($350 value)
Galaxy Lights for the vibes
Custom HVIII Botany Rolling Tray

The giveaway rules are simple as always. Make a purchase in the month of January, and you’ll be automatically entered into the pool! (unfortunately we can only accommodate US and Canada winners at the moment)

January 25, 2021